It's 2:16 in the morning. I can't sleep. I tried watching a movie ("The Grey" starring the always amazing Liam Neeson (trailer)), but that made it worse. So I got up and started surfing the web for headlines. Oh, look at this, a single mother of three was one of the Powerball winners. Cool! I click the story on CNN.com and BAM! The video instantly fires and, of course, my volume is up. Way too high for 2 am.
It's hard to quickly turn anything down on a computer. For me, I have to either go to the volume slider on the video itself, or the volume slider on my computer. Easily 10 seconds slipped by of an advertisement before I just paused the video.
Enough time to hear the wife and kids stir in their beds.
And there it is... my #1 website pet peeve: Audio or video that begins without my permission. Television news websites are extremely guilty of this right now.
#2 on my list: Pages that take way too long to load because they're packed with advertisements.
#3, click interceptions: I go to click a link when a banner ad expands just in time to catch my click. Sneaky!
I realize it's hard to monetize a website without a lot of junk filling the screen or sneaky pop-ups, but I think it hurts more than it helps in the long run.
A similar survey conducted a few years ago by HostWay found website consumers hate pop-up ads the most. I'm starting to see that trend fade a bit, thankfully. The sneaky expanding banner (top or side) is taking its place, though.
Top complaints from the study:
Forbes had an interesting article about website mistakes that are driving customers away, and lack of clarity is #1 on their list. You may be designing the site to look cool, but is all the colorful and flashy coolness getting in the way of your message?
Other great pieces of advice if you own a website:
-Don't overwhelm the visitor. If there are more than three major pieces of information or options on a page, you're probably overdoing it.
-Test to make sure your information is coming across all platforms; computers, tablets and phones.
-Give them a freebie before the sale. A free trial will probably hook them into buying.
Get the rest here
For what its worth, my advice is to KISS. Keep it Simple, Stu... Sweety. Make sure your site loads quickly without surprises screaming out of their speakers. Also, if you do have a video, it would be good to have a professional voice sell your message. I wonder who could do that??? Click "audition" above and we'll hook up!